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Market Review  |  Platinum
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Markets and demand firm
Markets remained robust and demand firm during 2007.

Demand has been growing while South African producers were experiencing production problems, which reduced supply into the market.

The platinum price increased by 35% to US$1,530 during 2007.

The palladium market remained in surplus during the year and saw a price increase of 9%.

The rhodium market remained in a net deficit position and the price remained firm and at high levels throughout the year.

Nickel experienced a volatile year with the metal starting the year out at US$32,940 per tonne, rallying to US$54,000 per tonne to close the year at US$26,200 per tonne. This was mainly the result of an increase in available stocks.
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Platinum
graphPlatinum enjoys an eminence greater than any other metal given its beauty, rarity and unique physical and chemical properties. Its high corrosive resistance, unparalleled catalytic properties and high fusibility ensure its role in many varied industrial uses, while its lustre, colour, strength and brand equity attract an increasing following in the jewellery sector.

Demand for platinum in 2007 increased by 3% to a record 6.93 million ounces, on firm offtake in the autocatalyst and industrial sectors. Global supplies of platinum are estimated to have fallen 2% in 2007 to 6.66 million ounces. Most South African producers had unforeseen disruption in production due to a combination of industrial action, safety-related shaft closures, processing bottlenecks, geological difficulties, falling efficiencies and skilled employee shortages. Russian supplies were also lower compared to 2006 with output falling at Norilsk and at the alluvial operations. The decrease in mined production has shifted the market from a slight surplus in 2006 to a deficit of an estimated 265,000 ounces in 2007.
 
Platinum supply and demand
(000 oz) 2007 2006
Supply
South Africa 5,220 5,290
Russia 820 890
North America 340 345
Others 280 270
Total supply 6,660 6,795
Demand
Autocatalyst:  
          gross 4,235 4,140
          recovery (885) (855)
Jewellery 1,595 1,620
Industrial 1,905 1,865
Investment 75 (40)
Total demand 6,925 6,730
Movements in stocks (265) 65
Source: Johnson Matthey
Platinum demand:
Autocatalyst
(000 oz) 2007 2006
Europe 2,105 2,095
Japan 615 605
North America 900 905
Rest of the world  
China 210 155
Other 405 380
Total 4,235 4,140
Source: Johnson Matthey
 
AUTOCATALYST
Autocatalyst demand for platinum is estimated to have increased 2% to 4.24 million ounces in 2007. A growth in sales of diesel vehicles in Europe and increasing production of vehicles in Asia underpinned the growth. The growing fitment of emission control systems to heavy duty vehicles also contributed to the increase. 
 
North America
Sales of light vehicles in the United States fell 3% in 2007 to 16.2 million units. Production of all vehicles fell 3% over 2006. Despite the decrease in vehicle output, demand for platinum from the North American autocatalyst sector is estimated to have been largely unchanged in 2007 at 900,000 ounces. The switch from platinum-rich technology to palladium-rich technology in gasoline vehicles accelerated in 2007. The decrease in demand from this sector however was compensated by the increased use on medium- and heavy-duty diesel trucks. High fuel prices have increased demand for more fuel-efficient vehicles, which has benefited the foreign manufacturers of motor vehicles. 
 
Europe
Motor vehicle sales were stagnant in western Europe, however, manufacturers built 1 million more vehicles than in 2006 to feed vibrant demand in central and eastern Europe. For the first ten months of 2007 production was up 6% to 16.4 million passenger vehicles in greater Europe, a region that includes Russia and Turkey.

Diesel vehicles continued to gain market share in Europe and accounted for 52% of all new car sales. Original equipment manufacturers (OEMs) are continuing to shift gasoline technology out of platinum. OEMs have implemented thrifting programmes to reduce platinum content in diesel oxidation catalysts (DOCs) and increase palladium content. However, fitting filters on diesel vehicles ahead of legislative requirements compensated for this and platinum demand in the European autocatalyst sector (excluding Russia) increased marginally in 2007 to 2.1 million ounces. 
 
Japan
Domestic demand for light-duty vehicles remained lacklustre in Japan in 2007. Sales of passenger vehicles have been declining since 2004 and are expected to be lower in 2007 than the previous year's 4.64 million units. The Japanese motor industry has been buoyed by demand in export markets and production of all vehicles increased by 9% in the first 11 months of 2007. Passenger cars certified as low-emission vehicles now constitute 95% of all new cars in the market. Manufacturers have managed to meet tighter emission limits while speeding up their efforts to replace platinum in gasoline vehicles with palladium-dominant systems. Despite this, demand for platinum is expected to have increased in 2007 to 615,000 ounces due to higher loadings of platinum on vehicles destined for export markets. 
 
China
Chinese demand for platinum in the autocatalyst sector is estimated to have increased by 36% to 210,000 ounces in 2007. Growth in Chinese automobile sales has been strong and China became the largest Asian market for passenger vehicles in 2007, with a concomitant increase in automobile production. Despite a delay in the implementation of Euro III equivalent legislation this year, many manufacturers are supplying vehicles fitted with Euro III-compliant catalytic systems, resulting in increased demand for platinum. 
Platinum demand: Jewellery
(000 oz) 2007 2006
Europe 205 190
Japan 305 360
North America 235 240
Rest of the world    
China 780 760
Other 70 70
Total supply 1,595 1,620
Source: Johnson Matthey
 
Other
Net demand for platinum for autocatalyst fabrication in the rest of the world is estimated to have increased by 7% in 2007 to 405,000 ounces. Strong growth in Indian and South American vehicle production is largely responsible for the increase. 
 
Recovery from scrap autocatalysts
Higher metal prices encouraged the recycling of scrapped catalysts in 2007. Total PGM reclaimed from spent autocatalyst increased by more than 10% over 2006 to over 2 million ounces. The amount of platinum increased because of rising platinum loadings on European diesel vehicles sold in the late 1990s. The weight of palladium recovered also increased in all regions in 2007. This reflects the increase in palladium loadings on new vehicles built at the end of the last century. With the price of rhodium very high, the recycling industry is continuously increasing its efficiencies, and recovery of rhodium increased by 10,000 ounces in 2007. 
 
THRIFTING OF PRECIOUS METALS IN AUTOCATALYSTS 
 
image Thrifting of precious metals in autocatalysts has been ongoing ever since the first autocatalysts were used in the 1970s.

The recent announcements by Nissan (in July 2007) and Mazda (in October 2007) to cut the autocatalyst precious metal loadings gathered considerable attention from market commentators and from the media. However, it is believed that their introduction will not affect automotive sector PGM usage significantly.

There are three competing trends relating to platinum group metal usage in the automotive industry: 
Emissions legislation is continuing to tighten all around the world. Whenever new regulations are enacted somewhere, average precious metal loadings on catalysts tend to rise in response. If this were the only trend, it would lead to continual increases in metal usage for this application. 
The number of vehicles manufactured globally is also rising. As almost every vehicle now fits at least one catalyst, rising production volumes drive the number of catalysts higher and increases the amount of precious metal required by the car industry. 
Opposing these two trends, all of the car companies, in partnership with catalyst manufacturers, are continually working to improve the performance of automotive catalytic converters. This equates to designing catalysts that convert the same amount of pollutants but require a lower precious metal content to do so. 
This third trend has the opposite effect from the others and this cost control or thrifting process (the removal of precious metal) has been able to keep the growth in platinum group metal requirements from the automotive industry to manageable levels. Attempts to thrift are ongoing and, in the short to medium term, the current announcements are not expected to have a material effect on the positive outlook for increasing platinum group metal demand in the automotive sector. 
   
 
 
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